March 30, 2006
Cincinnati, OH --
After 21 years in business, Inc. 500 company JMPeters has extended the popular music available through CardplusCD to a digital delivery system, My Music Gift. Mymusicgift.com provides direct mailers with an integrated system that includes digital music downloads to increase their response rates. The My Music Gift System includes a free music offer on the envelope and download instructions on the enclosed offer letter. These instructions direct the recipient to a personalized landing page that gives more information about the sponsor's offer and allows them to download their free music. Starting at only 3 cents per offer My Music Gift is as effective as other promotions such as freezer magnets which can cost significantly more.

Tom Laskey, My Music Gift's co-founder and VP, says "In 2005 direct mail was the third largest category of advertising in the United States behind only TV and newspapers and over four times larger than all Internet based advertising. There has been a remarkable lack of innovation in the direct mail field but My Music Gift is focused on bringing innovation to direct mail." he went on to say, "If your direct mail envelope says "free music inside" it will be opened. It will also increase response rates while building long term brand loyalty. Offer recipients are much more likely to open and consider future offers from mailers who offer something of value along with their solicitation." Tom is confident in this system, "We understand that it can be difficult to try new promotions so we are offering a 100% money back guarantee. Any direct mailer can try our system risk free. Up to 45 days after the start of your campaign you can receive a full refund."

Jean Peters, co-founder and President of My Music Gift, adds that free downloads and more information is available by going to mymusicgift.com and clicking on the music screeners link. This will allow anyone to experience the music and easy download process.

Jean also sees additional applications for My Music Gift, "Any company interested in reducing employee stress and further developing their corporate wellness programs could use both the guided relaxation and relaxing music available through My Music Gift. My Music Gift would be an excellent addition to any wellness program and can now be accessed by employees anywhere they have internet access."

The music content that will be offered by mymusicgift.com has been used by cardpluscd.com for the last 5 years to great acclaim. CardplusCD has sold over 250,000 CD's to companies wishing to give a unique promotional product to their clients. CardplusCD's large customer base includes hospitals, corporations, and non-profit foundations. Many positive testimonials can be found on both cardpluscd.com and mymusicgift.com.

My Music Gift's first set of available music was released on March 1, 2006 and is a compilation of three tracks from Tom Laskey's best selling CD's Serenity, Harmony, and Simple Pleasures. New campaigns will be released every 3 months and will include Tom Laskey's best selling music.

Tom Laskey attended the University of Cincinnati College-Conservatory of Music before playing professionally in Cincinnati then in New York City for 8 years. Tom left New York to move back to Cincinnati to start JMPeters Staffing in 1984 with Jean Peters. By 1989 JMPeters was named to the Inc. 500 list as the 287th fastest growing private company in America. Tom Laskey's music has been described as, "provocative, soulful guitar highlighting soothing melodies and soft rhythms."

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About My Music Gift:

My Music Gift was founded in 2005 when Tom Laskey realized that digital music downloads could be used to entice direct mail recipients to open and give greater consideration to offers. After a number of successful pilot tests, Tom and his management team began developing the business in late 2005. My Music Gift was officially launched in January of 2006 by Jean Peters and Tom Laskey. Together they have over 45 years of business ownership experience. Jean Peters and Tom Laskey have owned and managed an Inc 500 company (JMPeters Staffing) and started a successful promotions company, CardplusCD.

Press Contact:
Tom Laskey, VP of Operations and Talent Acquisition
My Music Gift
1-800-700-9265
tom.laskey@mymusicgift.com