Q) How does the My Music Gift System work?
A) State that a free music offer is enclosed on your offer envelope and give details on your enclosed letter or offer. Visit our Sample Campaigns page for sample bank, charity, or small business campaigns. We will provide you with the necessary download codes to be included in your direct mail offer. Then you design your customizable section of the landing page with additional information, offers, or links to your website (see example landing page). We offer design of any of these pieces at a rate of $50/hour.

Q) Where is this landing page hosted?
A) Your landing page will be hosted on the My Music Gift website. The address will be www.mymusicgift.com/yourcompanyname. It is hosted on our servers because the high volume of music downloads could pose a problem if hosted on your website. We closely manage our server capacity and scale as needed, always leaving extra capacity to accommodate heavier than expected download volumes.

Q) What type of music is this?
A) It's relaxing instrumental music by Tom Laskey. He has sold over 250,000 CD's and has recored almost 100 tracks. Some of his recent recordings can be found on our Music page. We have also developed strategic content partnerships to provide you with an even wider variety of music. We do not plan on stopping here. We have other deals in the work to expand our library and bring you new, different, and exciting music. Keep an eye on our press releases for details.

Q) Great idea but why not use pop music or something a bit more exciting?
A) Tom Laskey's music is mostly relaxing instrumental music. Relaxing instrumental music is great to give away as part of many marketing campaigns because it can easily be tied into your offer. For example, “listen to the free relaxing instrumental music to relax while paying the bills” or “we know planning for retirement can be stressful, listen to this calming music while taking a retirement readiness survey” or “take a break and relax with this instrumental music as our thanks for your generous support” (view more tie ins).

Instrumental music also has the largest audience base because it can be enjoyed across countries and languages. We know this because we have had interest in our music from prospects in Spanish speaking Central America, and Arabic speaking Saudi Arabia. Finally, pop music cannot be acquired for the same price and will most likely cost five to ten times as much per download offer.

Q) The music sounds pretty good to me but I'm not really an expert. How do I know this is quality music that my direct mail recipients will enjoy?
A) Tom Laskey's music has sold over 2.7 million tracks through CardplusCD (250,000 CD's). He is a proven talent. Additionally, if you try to choose music that you personally like you have a much greater chance of picking music that others will not enjoy (ex. Some like country, some like pop, some like rap, etc.)

Q) Who are your competitors and how does My Music Gift compare?
A) Some of our competitors are iTunes digital downloads, customized freezer magnets, address labels, or giving away one large grand prize. Each of these is more expensive than My Music Gift and runs the risk of increasing the postage needed. In addition these have been used by so many companies in so many campaigns they have lost some of their effect. My Music Gift is interesting, new, novel and therefore more likely to get your piece noticed and entice your mail recipient to open the envelope.

Q) What are the advantages of using My Music Gift?
My Music Gift is cheaper than other direct mail giveaways, does not add weight to the envelope, and has a much more attractive perceived vs. actual cost ratio than its competitors. A huge benefit is the difference between perceived and actual cost. Offering 3 digital downloads has a perceived value of $0.99 * 3 = $2.97 but a cost of between $0.03 and $0.20. Compare this to freezer magnets which have a perceived value about equal to the cost. The same can be said for return address envelopes. This can definitely be used to your advantage while running a My Music Gift campaign.

Q) What about the disadvantages of using My Music Gift?
While we have done extensive testing with users of all levels of computer savvy some individuals will not be able to or will have trouble downloading the music. This is because people without home computers will not be able to access our site, individuals with dial up internet connections will need 4-5 minutes for each song to download, and some have no interest in downloading music. These groups represent a relatively small portion of America today and these groups will still appreciate the offer even if they cannot take advantage of it.

Q) Can I really afford to offer digital music on every direct mail piece?
A) Yes! With pricing as low as $0.03 a download offer we are more affordable than almost any other offer, and more effective than items such as return address labels and magnets which cost 10 times as much!

Q) Do I have any choice on what songs are used for my campaign?
A) Yes you do. For your first campaign we ask that you use the 3 pre-selected songs. These tracks are proven favorites and will allow you to try out My Music Gift. After your first campaign you will be able to choose from a number of different options out of the over 100 songs from Tom Laskey's library as well as other tracks from our content partner Sound Sleep, LLC and Wholesome Resources. We will be adding even more content to our catalog in the near future.

Q) Are there any plans for offering additional musicians for future campaigns?
A) Yes. We have a content partnership with Sound Sleep, LLC and Wholesome Resources and are continually looking for additional content. We are dedicated to growing our library of content so you can count on My Music Gift for many campaigns to come.

Q) What exactly do you provide?
A) we provide a proven formula to get more direct mail opened. We provide web hosting for your offer recipients should they choose to download, landing page setup and password creation, and maintenance.

Q) What you will need to create:
A)
1)You will need to create an envelope that says free music or for a competitive fee we can print “Free Music Inside!” stickers for you to put on pre-designed envelopes.
2)You will also need to include the My Music Gift download instructions, username, and password, in your direct mail piece. We will provide you with all of these details.
3)For the landing page you will need to either provide us with a digital copy of your company logo and customized message or download the custom campaign template and edit the .html page yourself. View details on our campaign creation page.

Q) Will My Music Gift work for me?
A) In most cases. For most campaigns that have successfully used direct mail in the past My Music Gift will increase your response rate and ROI. We invite you to try My Music Gift risk free. Use it in a campaign and if it does not meet your expectations you can request a refund. See our 100% risk free guarantee for details.

Q) The recipients of our direct mail offer are not exactly web savvy, will they have trouble downloading digital music?
A) Probably not! We have done extensive testing with users of all ages and web savvy and are proud to say that almost everyone was able to complete the downloads! We include detailed instructions for your visitors to ensure that they have a pleasant and successful downloading experience.

Q) What extras are included?
A) We offer a complete campaign that will result in a larger number of envelopes opened, increased response rate, and greater ROI. All other services can be purchased on an a la cart basis based on the attached fee schedule.

Q) Can we specify a clever username and/or password to tie in with our campaign?
A) Probably, but we may have to add additional characters to ensure the download security. Of course the username has to be unique and cannot match another currently running campaign.

Q) How much lead time does My Music Gift need to get my campaign set up?
A) Within two business days of receiving your signed order and deposit we can have your landing page (www.mymusicgift.com/yourcompanyname), as well as your username and password setup. You will need these in order to include them in your direct mail printed material. You will then need to customize your landing page and send it back to us to that we can upload it to our site and make it live. Once we receive your updates we will post your landing page within 1 business day.

Q) I have a direct mail campaign in 6 months and am interested in using My Music Gift. Could I have a landing page, username, and password set up?
A) Yes, for a $100 down payment you can have your landing page, username, and password set up to one year in advance of your campaign. This will allow you more time to test and customize your page. This option gives your extended team (external ad agency, web experts, integrated channel team, etc.) more time to work out campaign details. Once your campaign comes around you will be able to use the $100 down payment toward the purchase price. In addition, in the unlikely event of a pricing increase you will be locked into the earlier pricing.

Q) I'm thinking about using My Music Gift for a Holiday Campaign, do you have any music to match?
A) Yes, we have a Christmas CD as part of our CardplusCD line that has sold very well. We will be using this content in mp3 format for My Music Gift. This content will be available starting in early November, 2006. View the music info page for future campaign details.

Q) How long will my landing page be available for my campaign?
A) The standard time a campaign is available is 3 months. If you would like to run a campaign for longer or shorter just indicate on the order form. There may be additional charges for campaigns exceeding 3 months.

Q) Are international orders accepted?
A) Yes. Any international campaign in English will be accepted. We reserve the right to ask for 100% of the order price before the campaign start date. Also our 100% risk free guarantee is not valid for international orders at this time.

Q) I'm with an advertising agency. Do you offer agency discounts? Does your 100% risk free guarantee still apply?
A) Yes, we offer a 10% agency discount provided you meet our agency requirements. View requirements to qualify for the 10% agency discount. Our risk free guarantee applies to everyone, including agencies. We want you and your clients to feel free to try our services risk free. If you are not satisfied you don't pay, period.